According to a new survey carried out Swedish oat milk brand, Oatly, the top five grocery items purchased by UK millennials are all vegan foods.
According to the survey participants (all aged between 26 and 35), their top grocery items to grab include hummus, avocado, kale, plant milks, and falafel.
The survey also found that 34% of millennials buy organic, sustainable, and/or vegan food, even if it costs more.
The millennials were also rather bad at guessing the prices of non-vegan grocery items like butter and milk, suggesting their demographic may be much less familiar with these items.
Are you a Millennial? What are your top 5 grocery items?
